LinkValu Launches Newly Redesigned SpectrumDirect.com - Insurance Information Portal

Featuring a short front page lead form, an increased payout to $10/lead and minimal scrubs, the newly redesigned site is already yielding high conversions for affiliate marketers. The completely new look and added enhancements build consumer confidence through its range of trusted carriers, tips and trends on insurance, articles, and tools to help evaluate coverage needs.

September 28, 2009 Mission Viejo, CA - As the top seller of life insurance on line, Spectrum Direct has much to offer the Affiliate Marketing world. "We sell the most term life insurance on line and we want to maintain our dominance in this market" stated CEO Christopher Snyder. We continually strive to upgrade our websites so that our Affiliate Marketing partners continue to see improved conversions and growing profits. As part of this effort, Spectrum Direct announces the re-launch of their cornerstone insurance information portal, Spectrum Direct

The newly re-designed Spectrum Direct is more than a portal for consumers looking to compare rates from leading life insurance companies. It contains a wealth of consumer information on life insurance premiums, tips and trends, articles, and tools to help evaluate coverage needs and build confidence. Studies have shown that consumers shopping online want information before making large purchases. Content for the fully revamped site has been carefully developed to assist consumers in making an educated decision about the purchase of life insurance, while feeling secure in submitting their information online. These improvements also result in higher click to quote conversions.

Created with Affiliate Marketers in mind, the new Spectrum Direct website is highly attractive as an affiliate program, featuring a short lead form on the landing page, a payout of $10/lead and minimal scrubs on U.S. IP address and duplicates only. Since it is a brand new offer, there are no existing duplicates as of launch time. Affiliate partners and consumers alike will appreciate the branding of top rated insurers, which include Prudential, ING, West Coast Life, Transamerica, Fidelity and more.

Affiliates select the offers they promote based on their ability to make a profit. The new Spectrum Direct affiliate program will be of greatest interest to those partners who can attract consumers going through key life events: getting married, having a baby or purchasing a home. Additionally those with personal finance, or family focused email data or who can target via search based on these interests and key life events will find a very receptive audience.

According to LIMRA, (the Life Insurance and Marketing Research Association) over 48 million US households are under-insured, while 3.6 million with young children do not have coverage. Combined with the 28% of men and 34% of women in the United States that have no life insurance at all, the market potential of this industry is vast, especially with people looking more and more to secure their current assets.

Spectrum Direct and their network, LinkValu, have been at the forefront of CPA Affiliate Marketing since 2002 "If you're sending traffic to other financial offers, or want to promote an offer that is not seasonal or a fad, the Spectrum Direct offer is what you are looking for" said Snyder. "Life Insurance is purchased in good and bad economic times because it represents security to the heirs of the policy owner. This makes it evergreen as an Affiliate offer."

To find out more about this great CPA opportunity, or to sign up as an affiliate, please contact:

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